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Belly is a Chicago, IL based company that is replacing the loyalty punchcard with mobile apps and in-store iPads.

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How many times have you received a punch card from a business to work your way towards some sort of free merchandise? How often have you actually held on to the card long enough to redeem it? The only time a punch card worked for me was when I was buying for a group and maxed out the whole thing at once. The obvious replacement for punchcards is a smartphone app, and Belly is a Chicago, IL based company that is making it easy for merchants to offer loyalty programs. The nice thing is that you only need one card/app for every merchant (as long as they use Belly). All you have to do is flash your card or a barcode from the app in front of the merchant’s Belly iPad and you’ll get credit for your visit.

Reward Yourself

I’ve used Belly. It’s super simple. The rewards vary by merchant, and range from a cupcake to a high five to something way better if you accrue enough points. My biggest complaint is that the rewards are doled out based on how often you visit and not how much you spend. I don’t visit any merchants regularly enough to actually get anything good, but if you go into the same place every day, it’s great. Here’s a quick video on how it all works:

Belly’s business model is based on charging a subscription fee–I found somewhere that it’s $50/month with some optional upgrades. Right now Belly is trying to grab as much marketshare as they possibly can because there’s a ton of competition in this space. That means that they’re doing a lot of hiring. Just look at all of the positions on their Jobs page that seem suitable for a new or recent grad:

There are also Outside Sales positions in all of these cities:

Madison, WI
Washington, DC
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St. Louis, MO
Boulder, CO
Indianapolis, IN
Boise, ID
New York, NY
Boston, MA
Austin, TX
Los Angeles, CA
Houston, TX
Philadelphia, PA
San Antonio, TX
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Dallas, TX
San Jose, CA
Jacksonville, FL
Columbus, OH
Fort Worth, TX
Charlotte, NC
Detroit, MI
El Paso, TX
Memphis, TN
Baltimore, MD
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Louisville, KY
Portland, OR
Las Vegas, NV
Oklahoma City, OK
Albuquerque, NM
Tucson, AZ
Fresno, CA
Sacramento, CA
Long Beach, CA
Kansas City, MO
Mesa, AZ
Virginia Beach, VA
Atlanta, GA
Colorado Springs, CO
Omaha, NE
Cleveland, OH
Tulsa, OK
Oakland, CA
Wichita, KS
Arlington, TX
Denver, CO

There are lots of jobs at Belly, so look through them carefully and see what positions will be most rewarding.

Links to Help You Begin Your Research

Have you used Belly?

We've identified Belly as having career opportunities in the following categories:


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