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If I’ve convinced you that going into the e-mail business is a good idea, you should definitely take a look at jobs at Sailthru.

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As you can probably tell, I’m extremely bullish on e-mail as a communication platform. I still think it’s the best way to reach people electronically, and I don’t think that’s going to change anytime soon. That’s why I’ve built One Day, One Job and One Day, One Internship as daily e-mails and will continue to do so. In the past we’ve profiled careers at a bunch of companies in the e-mail industry. We’ve looked at e-mail service providers like Aweber (the one we use), Constant Contact, e-Dialog, ExactTarget, iContact, and Return Path, and we’ve also looked at daily e-mail businesses like Thrillist, DailyLit, DailyCandy, The Daily Beast, Prime Publishing, TastingTable, and UrbanDaddy. E-mail is a massive, growing industry, yet you never hear any college students say that they want to go into the e-mail business when they graduate. I really hope that changes. Anyway, I got an e-mail from a former reader who is now working at Sailthru. I’d heard of them before, but she let me know that they have a bunch of job openings. Sailthru is based in New York, NY, and they started as a simple e-mail service provider that would send transactional e-mails like welcome e-mails and receipts; however, they quickly moved into much more interesting stuff. Sailthru now has a platform called Horizon that enables them “to deliver enhanced psychographic information to clients and radically personalized communications to each of their users.” I get a lot of readers asking for personalization–maybe one day Sailthru will help me deliver it.

Set Your Sails for Sailthru

As I pointed out, there are a ton of e-mail service providers out there. It can be hard to tell which ones are really leading the industry. It’s pretty clear that Sailthru has already made a name for itself considering that they can claim names like Aol and The Huffington Post, CollegeHumor, Thrillist, and Flavorpill as clients. Sailthru’s Solutions offer all of the normal things that you’d expect from an e-mail provider–exceptional delivery (since ensuring that subscribers actually get your e-mails is the most important thing), in-depth analytics, great customer service, etc. But what makes them really stand out is their behavioral targeting technology. This kind of stuff is pretty common on the web, but doing it with e-mail lists is pretty innovative. If I’ve convinced you that going into the e-mail business is a good idea, you should definitely take a look at jobs at Sailthru. They have a number of interesting jobs posted, and the ones that seem most suitable for new or recent grads are Account Manager and Developer.

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