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Nobody likes getting spam in their inbox, but a well-crafted, beautifully designed marketing message from one of your favorite brands isn’t always that bad—especially if it includes a special offer (kind of like the one above). We’ve already talked about Aweber and Constant Contact in terms of e-mail marketing, but today we’re going to talk about a company that does it on a much bigger scale. Burlington, MA based e-Dialog “is the proven provider of advanced e-mail marketing and database technologies, products, strategies, and services for permission-based e-mail marketers,” and they can back that up with a client list that includes the NFL, Nintendo, the NHL, OfficeMax, Harvard Business School Publishing, and many more serious brands.
E-mail marketing isn’t an easy business, but when you get it right, it’s a gold mine. There are companies who can send out a single e-mail to their list and instantly drive millions of dollars in revenue. I’m guessing those are the players that e-Dialog works with. Here are the 5 ways that e-Dialog helps their clients deliver an outstanding ROI:
1. Sophisticated yet easy to use tools for reporting, message deployment, segmentation, and analysis – considered some of the strongest and most comprehensive tools, as noted by Forrester Research
2. Proactive and reliable account management teams
3. Deliverability expertise, strong ISP relations, and a unique response management team that ensures all messages are properly responded to
4. Thought leadership on e-mail and multi-channel marketing strategies
5. Efficient integration of data from multiple sources and the ability to analyze that data and make it actionable
If you want to learn about the world of e-mail marketing, e-Dialog is a great place to do it. Right now they have 24 job openings in the US, and quite a few seem appropriate for new college grads. These include Receptionist, Software Engineer, and Technical Support Specialist. You can apply online, so head over to e-Dialog’s Jobs page to get all of the details.
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