Posted by Willy Franzen on September 8, 2010. Jobs updated daily.
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I’m big on brand advocacy. I’m not just constantly plugging brands like Bonobos, Gilt Groupe, and Groupon because they have awesome referral programs (which they do). I plug them because I’ve always had great experiences with them, and I know that they’re perfect for recent grads who are in the job market. Word of mouth marketing works well enough when it happens organically, but it really takes off when you give it a little push (like a referral program). SwarmBuilder is a Salt Lake City, UT based company that works “with Brands, Retailers and Member Organizations to build audiences of sales influencers and convert them into active armies of engaged Brand Advocates.” SwarmBuilder does this with three platforms: 3point5.com (for retail sales professionals), Promotive.com (for Pros, “Bros” and other VIPs), and BrandRiot.com (for vocal web collaborators). Each of these platforms enables its targeted audience to connect with brands and learn about their products while being incentivized to spread the word.
SwarmBuilder was started by outdoor enthusiasts (which is partly why they’re located in Utah), so a lot of their clients are brands that I’m quite familiar with. These include Bass Pro Shops, The North Face, L.L. Bean, New Balance, Clif Bar, and plenty of other familiar names. By focusing on growing their business in an area they know, SwarmBuilder was able to come in at #100 on the Inc. 500 with 2,481.3% three-year growth to $10.8 million in revenue. I know that it’s hard to grasp how exactly SwarmBuilder’s solutions work, but if you browse around their website you’ll start to get a feel for it. Then you can check out SwarmBuilder’s Careers page, where you’ll find posting for jobs like Member Services Representative, Graphic/Flash Designer, and Manufacturer Services & Account Coordinator. They all seem like positions that could be suitable for a new or recent grad.
Links to Help You Begin Your Research
What brands do you advocate for?
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Willy, thanks for the plug! We’re always looking for great people who want be part of our exciting company