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I like writing about companies that I find interesting, which isn’t hard because I have very broad interests. However, I occasionally come across a company that I know is interesting, but it just doesn’t resonate with me. That’s definitely the case with Shecky’s. They’re a New York, NY based company that makes it their “mission to create social experiences that empower and reward women to discover and socialize with their girlfriends.” I think you can understand why that doesn’t resonate with me, but you’ll impressed to learn that Shecky’s was actually founded in 1998 by a Wall Street executive named Chris Hoffman. Despite the potentially ambiguous first name, Chris is a man who is apparently very in touch with “what women want.” He started by publishing the 1st Shecky’s Bar, Club & Lounge Guide in 1998, and then moved on to hosting hosts the “1st Girls Night Out” in New York City in 2001. In 2002 Chris found Claudia Chan and made her president after merging her company into Shecky’s. The business has continued to grow with a focus on improving the interactions that women have with their girlfriends, and I’m sure having a woman at the helm who understands the market better than any man ever could is a big reason for that.
One of the biggest pieces of the Shecky’s business is Girls Night Out. They hold these events in cities across the country, and they provide an opportunity for women to “discover unique designers, sip our delectable drinks, and cap your night with some pretty pampering and glorious Goodie Bags.” It appears that Shecky’s has finally moved away from the guidebook business, and has instead decided to put far more focus on their digital properties. I’ll bet that is turning out to be a really smart move. With the events and the website, Shecky’s is a marketer’s dream. It should be no surprise that advertising and sponsorships are big parts of Shecky’s business. If Shecky’s resonates with you and you know the importance of having a strong group of girlfriends, then take a look at jobs at Shecky’s. Right now they’re looking for a Sales Account Executive and a Customer Service Rep. Additionally, they often hire freelancers for their events in Atlanta, Boston, Chicago, Dallas, Hamptons, Houston, Los Angeles, Miami, New York City, Philadelphia, San Diego, San Francisco, St. Louis, and Washington, DC. These positions include Photography, Event Staff, Writing/Reporting, and Administrative Assistant opportunities.
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