If you had to think of two industries that were hit hardest by the recession, what would they be? Mine would probably be publishing and real estate. (Finance may have been hit harder, but they bounced back almost immediately.) Since I firmly believe that great opportunity lies in taking on difficult challenges, I’m going to tell you about a company in the real estate publishing industry. Their name is Network Communications, Inc. (which tells you nothing about what they do), and they’re located in Lawrenceville, GA (a suburb of Atlanta). They produce a wide range of publications that focus on three specific areas: Home Sales, Rental & Leasing, and Home Improvement & Design. Some of their titles include The Real Estate Book, Apartment Finder, and Mountain Living. They break things down both by vertical and regional, and they’re just as active on the web as they are with print publications.

Making Publishing Real

The real estate publishing business model is pretty simple. The goal is to create content and distribute to anyone who might have a remote interest in buying, renting, or improving property. Then you sell ads alongside that content to help businesses like real estate agents, architects, contractors, and many others reach potential customers. This is a model that lends itself particularly well to the Internet where it’s easy to track lead generation. Based on the numbers, it looks like Network Communications, Inc. excels in every area of this business. Here are some stats on them:

• They “distribute more than 13 million magazines each month.”
• They serve “500 markets in the U.S. and Canada.”
• They work with more than 45,000 advertisers.
• Their websites get 10 million unique visitors who view 500 million listings annually.
• They have “a proprietary network of over 320,000 distribution points around the country.”

It seems to me that they’ve overcome many of the problems that plague publishing companies by moving quickly to adopt new technology, and now they just need the real estate market to thaw a little bit more. It’s tough when your core advertisers are scared to spend money (believe me, I know). If you’re interested in working at the intersection of media and real estate, then check out jobs at Network Communications, Inc. Right now they have a few entry level positions including Junior Account Executive (Sacramento, CA), Online Product Manager (Lawrenceville, GA), and Sales Coordinator (St. Louis, MO). I imagine there will be a lot more opening up as soon as the real estate market picks up (whenever that may be), and some of them could be pretty cool–think editorial, social media, etc.

Links to Help You Begin Your Research

• NCI.com
• Jobs at Network Communications, Inc.
• About Network Communications, Inc.
• Management at NCI
• NCI’s History
• NCI’s Products
• NCI’s Investor Relations Page
• NCI News

What have you heard about NCI?

We've identified Network Communications, Inc. as having career opportunities in the following categories:

• account management
• administrative
• advertising
• all employers
• blogging
• California
• editorial
• Georgia
• interactive media
• magazines
• media
• publishing
• real estate
• sales
• social media
• software development
• web development
• writing

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