Marketing used to be simple. You buy a few ads, maybe offer a coupon or two, and people would buy your product (ok, it wasn’t that simple, but it was close). The company that provided the audience–the tv station, newspaper, magazine, or billboard owner–earned most of the marketing spend. That model is changing, and consumers are getting an increasing share of the pie. Groupon really revolutionized the model by convincing tons of business owners to spend their advertising dollars on subsidizing a customer’s (hopefully first) purchase. TrialPay is a Mountain View, CA based company that is using a similar philosophy, but with a very different implementation (Groupon is actually one of their customers). As they put it, they offer “the leading transactional advertising platform that serves thousands of name-brand companies.” They’re kind of like the impulse buy aisle at the supermarket. They already know that you’re going to make one transaction, so they offer you another while your credit card is already out.

Try TrialPay Out

TrialPay works with four core constituents: Game Developers, Software Publishers, Online Services, and Consumer Brands. It’s a little hard to understand exactly how their programs work until you see them in action. For instance, DealSpot makes offers to online gamers where they get rewarded with extra in-game currency when they make a purchase. And Transactional Ads are a way for consumers to get free stuff by signing up for another offer. I really encourage you to dig in and look at all of TrialPay’s offerings. You’ll see that their philosophy is all about making the right offer at the right time. Through the power of the Internet, they’re able to target advertising to you when you’re most likely to respond to it. It’s really cool, and a little bit scary. If you’re excited about what TrialPay is doing, check out their Jobs page. They have a bunch of opportunities posted, and a few seem like good fits for new or recent grads including: Business Development Associate, Scalability Engineer, Software Engineer, Marketing Coordinator, User Operations Analyst, and User Operations Specialist. They also allow you to apply for an unlisted position, so you have no excuse not to reach out to them.

Links to Help You Begin Your Research

• TrialPay.com
• Jobs at TrialPay
• About TrialPay
• Management at TrialPay
• TrialPay’s Blog
• TrialPay News

Have you tried any TrialPay promotions?

We've identified TrialPay as having career opportunities in the following categories:

• advertising
• all employers
• business development
• California
• e-commerce
• engineering
• marketing
• online marketing
• operations
• software development
• user experience
• web development

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