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Yesterday we looked at a company that helps online publishers make more money from their content. Today we’re going to look at a company that helps businesses capture user-generated content and use it to drive sales of their products. It may not seem obvious, but quality content is the key to driving online product sales. Not only do you need to convince people to buy your product, but you need to show search engines that your page is the place to go for information on a given product. That’s why PowerReviews exists. They’re a San Francisco, CA based company that has “built innovative social solutions at every stage of the social commerce journey to help you connect with your customers, learn from them, and sell more.” In other words, they provide software that powers customer review sections on e-commerce websites.
There are customer reviews all over the web. Some are great, and some are pretty worthless. A lot of that has to do with how they’re collected and how they’re presented. PowerReviews must do a pretty good job considering that their clients include Staples, REI, Toys ‘R Us, Orbitz, MLB, NBA, NFL, UGG, Tumi, Filson, and tons of other huge names. When you hear some of PowerReviews’ client testimonials, you realize that “social commerce” isn’t just some made up term. PowerReviews also has a site called Buzzillions, where they aggregate the reviews of all of their clients and allow you to search for product reviews of more than 15 million products. If you like the idea of a career in social commerce, take a look at PowerReviews’ Jobs page. Right now they have a bunch of interesting opportunities for new or recent grads including Technical Support Engineer, UX/ UI Engineer, Jobvite Guru, Office Manager, and Market Development Representative. There are a bunch of options here, so head over to the PowerReviews Jobs page to check them out.
Links to Help You Begin Your Research
Do you ever write online product reviews?
We've identified PowerReviews as having career opportunities in the following categories:
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