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If you're interested in helping people find interesting content and helping publishers better monetize their content, check out jobs at Outbrain.

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Associate Media Buyer
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Washington, DC
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Washington, DC
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When you’re in the online content business, much like any other business, your goal is to get people to consume more of what you’re producing. There are a number of reasons for that, but the biggest is that more pageviews mean more ad revenue. You obviously also want to help people solve problems, find interesting stuff, and have a reason to keep coming back to your site. That’s why Outbrain offers sites automated “related link widgets” to “increase recirculation & generate more revenue.” There’s a good chance that you’ve seen the New York, NY based company’s widgets across the web. They’re on sites like USA Today, Slate, iVillage, TMZ, Chicago Tribune, The Daily Beast, and lots of others. Honestly, I usually ignore those links, but they must get clicked on considering Outbrain has so many big name partners and $29 million in funding.

Are You Brainy Enough?

Outbrain breaks down what they do into two simple things:

  1. Helping people discover great new content to read online
  2. Helping web publishers and bloggers grow their business by doing right by their readers

It’s easy to see how they do the first by just looking at their widgets, but the second isn’t as clear. They charge publishers to put their links in the widgets to promote content, and then they pay publishers who get their readers to click on the widget links. It’s an interesting model since most people find content by actively searching for it on search engines. It’s not so easy to find content, when you don’t know you’re looking for it. Outbrain is all about recommending online content like Netflix recommends movies. That means contextualization, personalization, and collaborative filtering. If you like what Outbrain is doing, check out their Jobs page. Right now they have a few positions that are worth checking out for new or recent grads including Web Operations Engineer and Account Manager. There are a few other positions (also some in Boston, Israel, and the United Kingdom), but they seem to require more experience.

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