Most of the time when we’re browsing the web, we’re really just looking for pictures to click on. There’s a reason that single frame memes and Instagram are two of the hottest online trends right now. Brands are catching on and realizing that a few stock photographs aren’t going to cut it. Some are investing in expensive, high quality photo shoots to show off their products, but others are taking a different approach. They’re crowdsourcing images from customers and fans. Olapic is a New York, NY based company that provides the technology that allows brands to “collect, curate and display high quality photos of” products that their “customers are already posting on Facebook, Instagram, Twitter and more.” User generated content is not only free, but it also tells a story in a way that the brand itself can’t.

Pick Olapic

While some brands struggle getting users to even submit content (Olapic solves this by integrating with existing social networks), others are deluged by all of the submissions that they get. It could take thousands of man hours to collect, curate, and display photo submissions across a company’s entire product line. Olapic eliminates much of that work with technology, and the work it leaves is greatly simplified. Beyond e-commerce, Olapic can also be useful for publishers (think a local newspaper getting photos from citizens), sports teams (fan photos), and any other site that might want to collect photos from users. For many companies it makes a ton of sense to just plug in Olapic’s product instead of rolling their own solution, and that’s why Olapic has the potential to be a really interesting business. They appear to be growing quickly, and that’s why you should check out their Jobs page. Right now Olapic is looking to fill the following positions:

• Marketing/PR Specialist
• Sales/Business Development Specialist
• Back End Engineer
• Support Engineer
• Front End Engineer

They first two postings are specifically tailored to recent grads, and they also mention the potential for Customer Care opportunities.

Links to Help You Begin Your Research

• Olapic.com
• Jobs at Olapic
• About Olapic
• Olapic’s Blog

What have you heard about Olapic?

We've identified Olapic as having career opportunities in the following categories:

• all employers
• business development
• customer service
• marketing
• New York
• online marketing
• photography
• quality assurance
• quality engineer
• sales
• social media
• software development
• technical support
• user experience
• web development

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