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Citrus Lane is a Mountain View, CA based company that offers curated monthly “care packages for parents.”

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If you’re like me, you’re probably scraping for gift ideas right now. One trend that has been really big over the past few years is the subscription gift box, and it’s a great gift idea for someone who is hard to buy for. Companies like Birchbox, BeachMint, and Quarterly have each adopted this model, and I’m betting that we see it applied across even more markets over the next year. The baby/child market is proven winner, so it should be no surprise that a Mountain View, CA based company called Citrus Lane offers monthly “care packages for parents.” They ask parents a few questions about their kids (age and stage), and then send a curated selection of parent vetted toys, snacks, activities, and other products that usually align with the month’s theme.

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I want to copy Citrus Lane’s business model exactly, but instead of sending a box of gifts each month, I want to send a different sized/shaped box each month. When I was a kid I often preferred the box over the gift, so I think this idea is a total winner. While Citrus Lane has an obvious appeal for parents (they also send, it’s also interesting for brands in the baby/children space. Citrus Lane is essentially a marketing channel for these companies to get their products in the hands of their target market. That’s why they may provide free samples or a discount to Citrus Lane in exchange for being included in the box. Citrus Lane boxes range from $21 to $25 per month depending on how long you commit for, so it’s a pretty affordable way for parents to try out and discover new stuff for their kids. If you want to discover something new, visit Citrus Lane’s Jobs page. There are currently two positions suitable for a new or recent grad: Web Developer and Office Manager. The latter looks like an awesome way to learn the business and prepare for a bigger future role.

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