Posted by Willy Franzen on December 8, 2010. Jobs updated daily.
While yesterday’s post was about a company that offers weekly deals on discounted gift cards, we did touch on how much growth there has been in local marketing. Local is tough because it requires customization. If you have only one store, you just go about business as usual, but if you’re a franchise of restaurants, for example, how do you ensure that your marketing messages and materials are tailored specifically for each market that you’re in? BrandMuscle is a Cleveland, OH based company that provides “expert local marketing services and develops robust web-based marketing software solutions that enable marketers to generate the absolute greatest return on their marketing investments.” They make local marketing easy, and they do it for some pretty big names.
Think about the kinds of businesses that might struggle adjusting their marketing to local markets. Restaurant chains. Hotel chains. International non-profit organizations. Mobile phone providers. Auto manufacturers. BrandMuscle works with them all—Chili’s, Hampton Inn, American Red Cross, T-Mobile, and BMW are just some of the names that they work with in these industries. To really get to know BrandMuscle, you should dig into their Products, Services, and Solutions. The completeness of their offerings is really impressive. If you’re excited about local marketing and want to work for BrandMuscle, check out their Careers page. Right now they have two entry level positions posted—Local Marketing Associate and Staff Accountant. Both opportunities look great, so give them a proper look.
Links to Help You Begin Your Research
Where do you think local marketing is headed?
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