Posted by Willy Franzen on January 6, 2012. Jobs updated daily.
When I first learned about Google Trends, I was shocked to see how much Internet search traffic is driven by television. It’s pretty clear that browsing the web and watching the tube go hand in hand, which is great news for both marketers and tv content producers. Since its inception tv’s biggest problem has been that it is a one way medium with no real feedback loop. That’s changed, and Bluefin Labs “has accomplished a breakthrough in this field by applying cognitive science research combined with large scale computing techniques to successfully and automatically link TV to social media.” If all goes as planned, the Cambridge, MA will make traditional tv ratings obsolete. Who cares how many people are watching when you can know who’s watching and what they’re saying?
While there’s no doubt about what Bluefin Labs does, they don’t really emphasize their business on the website. You have to scroll down on their home page to learn that their “clients span TV networks, advertising agencies, and brand advertisers” and include AMC Networks, CBS, MTV Networks, Mars, PepsiCo, MediaCom, and lots more. The solution that they sell to these clients is called Bluefin Signals, and you can read about the science behind it here. If you want to get a very basic sense of the kind of data that Bluefin Labs offers, you can check out their sample dashboard. Last night’s hottest show was the Heat vs. Hawks game, which was closely followed up by Jersey Shore (I know which one I would have preferred to watch). I found out about Bluefin Labs from a reader who landed a job there recently. They don’t post specific positions on their Jobs page, but it mentions that they’re looking for people in the following areas:
That covers a wide range of interests, so don’t be afraid to reach out to email@example.com and apply for a position in one of those areas.
Links to Help You Begin Your Research
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