Posted by Willy Franzen on January 5, 2012. Jobs updated daily.
I took a Career Development course in college. It was 2 credits pass-fail and met twice a week for half the semester. I figured that it was a good way to fill out my schedule, but it ended up being “the hardest class I took in college.” I wish I could say it was because it was so intellectually demanding, but it was actually because the work was so tedious and mind-numbing. To pass the class we had to submit a four-inch thick portfolio of all of our homework and reading notes (yes, reading notes in college). The class was entirely process-oriented and taught me nothing relevant to actually getting a job. The lowest point was when the class met in a special room and the professor asked us to close our eyes and envision our future lives as she played some weird new age music. She then handed out blank pieces of paper and small packs of Crayola crayons. She asked us to draw the future we envisioned. I AM NOT KIDDING (and the drawings went in our portfolio). What a waste of good crayons. Crayola is based in Easton, PA, and they were founded in 1885 as Binney & Smith, an industrial pigment supplier. They quickly got into pencils, chalk, and crayons, which built them into one of the most recognizable brands in America.
Crayola has 99% brand recognition in the U.S., and the scent of their crayons is said to be the 18th most recognizable scent behind coffee and peanut butter. It’s unfortunate that I now tie that smell to such an infuriating educational experience, especially considering that Crayola is all “about helping parents and educators raise creative and inspired children, who we believe will one day lead the world.” Crayola has obviously expanded well beyond selling just crayons, pencils, markers, and chalk, but the business remains about giving kids the ability to express their creativity in any way they want. Even with the continued focus on simplicity, Crayola was able to reach $700 million in sales in 2010. That’s impressive. If you want to be part of the Crayola story, check out their Jobs page. Right now they have a few positions that you may want to consider including The Crayola Store – Retail Associate, The Crayola Experience – Associate, International Business Analyst, and Supply Chain Planner. Check them out and see if any of the positions might be in the picture you drew of your future.
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