I remember when I used to get excited about catalogs coming in the mail. The ones from Orvis were always my favorite. They had great photos, interesting stories, and products that I was dying to buy. As the catalog business has moved online, a lot of the art has been lost. It’s not that the web isn’t capable of offering a wonderful catalog experience, it’s just that the constraints of selling on the web (SEO, conversion rate optimization, content management systems, etc) push companies to take a different approach. Luckily for those of us who care, the catalog isn’t dead. Zmags is a Boston, MA based company that has built “the only rich media platform that brings commerce into the digital catalog.” They enable brands to build interactive catalogs that offer an even better experience than paper catalogs–and they can be consumed on all kinds of technology including phones, tablets, and computers.
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Now that Christmas is over, it’s time to play with your toys! I may be an adult, but toys still make up a significant part of the gifts I get. I’m hoping that never changes. While LEGOs weren’t on my Christmas list, I’m sure that plenty of kids and adults were thrilled to get them yesterday. That’s why we’re going to take a look at The LEGO Group, a Billund, Denmark based family-owned company (with a number of U.S. locations) that has built a billion dollar business on little colored plastic blocks. Much to the dismay of some LEGO enthusiasts, the growth has come through increasingly more complex sets and lots of cross-branding, but the magic of a bucket full of random LEGO pieces and endless opportunities still exists.
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Take a second and think of your favorite toy growing up. Was it a Barbie? Matchbox Car? American Girl Doll? View-Master? Magic 8 Ball? Rock’em Sock’em Robots? Hot Wheels? Polly Pocket? Even if it wasn’t one of those, there’s a good chance that it was made by Mattel. I’m sure that you’ve heard of the El Segundo, CA headquartered toy company before, but I bet you never realized just how many toys they actually make. Not only do they have some of the biggest toy names in the world, but they’re also behind all of Fisher-Price’s toys. If you always wanted to be like Tom Hanks in Big
and work for a toy company, Mattel is your chance to live every child’s dream.
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