Posted by Willy Franzen on December 22, 2010. Jobs updated daily.
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Last night I went out to dinner with my girlfriend and her family. It was a restaurant that I’d never been to before, so I looked it up online to see what I should expect. The user experience on the restaurant’s website was pretty terrible. It was built in flash, and had a splash page that took forever to load. The menu was an image instead of HTML, and I never could load any pictures of the food. This doesn’t surprise me, because restaurants aren’t web businesses. They should excel at being a restaurant and leave the web stuff to someone else. That’s where SinglePlatform comes in. They’re a New York City based company that “provides restaurants one stop to manage their digital presence and gain customers.” SinglePlatform not only enables restaurants to publish all of the information that they want to share, but it also syndicates the restaurant’s content throughout a publisher network of “review sites, mobile applications, and related local guides.”
Now, it doesn’t appear that SinglePlatform replaces a restaurant’s website, but it does provide the opportunity to acquire lots of new customers. SinglePlatform has taken a page out of Yext’s playbook, and built their business on a pay-per-call model. That means that when the content they syndicate leads to a potential patron’s calling a restaurant, they get paid. This way restaurateurs can stick to running their restaurants while SinglePlatform takes over the online marketing. The brilliant thing is that the content that the restaurant is already creating anyway—new menus, specials, photos, etc—are all that SinglePlatform needs to help them find new customers. Instead of offering deals like most local marketing companies are these days, SinglePlatform is focused on showing diners what they’re missing out on. If you want a job in the restaurant industry without having to wait tables, check out SinglePlatform’s Careers page. Right now they’re looking for Internal Sales & Business Development Consultants in New York, NY and Sales & Business Development Consultants in New York, Chicago, San Francisco and Boston. These are Sales jobs, so you better be willing to work hard and have an outgoing personality.
Links to Help You Begin Your Research
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