Posted by Willy Franzen on November 14, 2008. Jobs updated daily.
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Silver Spring, MD
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|Azure Active Directory Connect (formerly DirSync), AD Federation Ser.|
|Catering Sales Manager - Capital One Arena (formerly the Verizon Center) - Washington, DC|
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|Mid-Level Systems Administrator (Active Secret)|
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Mc Lean, VA
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|Account Manager Virginia Area Purchase Executive|
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Maybe your demographic characteristics get targeted more often than mine, but it’s a rare occasion that I see advertisements from employers on Facebook. As I’ve already demonstrated, Facebook advertising is an extremely effective way to reach a targeted audience at a low cost. That’s why it caught my attention when I saw that
Alpha 411 Yext was targeting me with some Facebook recruitment advertising. I clicked their ad and took a look at what they have to offer, and I have to say that their Recruiting page is pretty compelling. Alpha 411 is a local advertising company that says that they are “rapidly becoming the world’s greatest.” I think that’s a bit of an overstatement considering that Google has a pretty strong presence in local advertising. With that said, Alpha 411 is taking a different approach by building niche industry sites like GymTicket.com and LocalVets.com to help people find local providers in specific industries. It looks like a strong business model, but I doubt that they’ll ever unseat Google; in fact, I’d wager that most of their traffic comes from the big G.
Online advertising for local businesses is the next big thing. ShoeMoney says so, and he is an online money making machine. If you want to learn local advertising, it looks like Alpha 411 is a great place to start. Their Facebook ads direct to a College Recruiting page that does an excellent job of telling their story. It includes a timer that counts down to their next resume deadline, a detailed job description, a list of benefits, 3 “Day in the Life” profiles of current Alpha 411 employees, and a general outline of the recruiting process. It’s everything that a college recruiting page should be.
Alpha 411’s College Recruiting page is actually only targeted to one type of job – Media Sales Associate. It’s a Sales job that, judging from the picture on their website, requires a lot of time spent making telephone calls. If you were born a salesman or saleswoman, then this is a great opportunity to learn the online ad industry while putting your skills to use. If Sales isn’t you cup of tea, then you may want to look at Alpha 411’s Marketing Analytics Analyst (are they serious about this title?) and Front-End Web Engineer jobs. These jobs aren’t mentioned on Alpha 411’s Recruiting page, but they are linked to from the home page. These jobs also appear to be entry level, so if you have good quantitative skills or are an awesome designer/coder, then take a look at these jobs. Alpha 411 is located in New York City, and you can apply for any of these jobs through the online submission forms on the job description pages.
Links to Help You Begin Your Research
Do you think that Alpha 411 can be the world leader in local advertising?
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