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If you're interested in performance and online marketing, then a career at Leadnomics would be a great start.

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Today is my favorite day of the year, at least when it comes to writing daily company profiles. Why? Inc. Magazine just released the 2011 Inc. 5000 List. It’s a ranking of the 5,000 fastest growing privately held companies in the United States. It includes all kind of businesses in locations all across the country. It’s one of the best job seeker resources out there. As I looked through the list I saw a lot of companies that I’ve already written about and a lot of new ones that don’t have any jobs posted. Then I saw Leadnomics–they came in at #48 with 3,932% 3-year revenue growth to $5.8 million in revenue last year. The lead generation and performance marketing company is based in Philadelphia, PA, and they’ve been growing rapidly in terms of both revenue and headcount.

Take the Lead

A lead is nothing more than contact information for someone who may be interested in a product or service. Leads are the lifeblood of businesses in which the sales process isn’t as simple as checking someone out at the cash register (or the online equivalent). Some industries where lead generation is essential include Financial Services, Education, Insurance, and Consumer Offers. In most scenarios the quality of the lead is extremely important–some people are far more likely to buy than others, and you want to focus on the easiest sales. The web has become an amazing lead generation tool, but finding quality can be difficult. Leadnomics is all about taking the entire lead generation process and optimizing each part of “the consumer purchasing decision.” That means that they take a scientific approach to how they “acquire traffic, capture leads, analyze and filter for quality and deliver leads in real-time.” Considering that Leadnomics’ business is entirely performance based and that they’re growing rapidly, it looks like they must have figured a few things out. If you want to work with them, check out their Jobs page. They have an open call for people interested in Performance/Internet Marketing, while they are also looking for a PHP Web Developer, a Paid Search Manager, a Web Application Developer (PHP/LAMP), and a Flash Web Graphic Designer. You can lead the way.

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