We recently hired Naomi Dunford of Itty Biz Marketing to help us grow our readership and our business. We really like reading her blog, so we figured we’d see how she can help us. She recently wrote a post called What’s Your Home Business? which asks readers to talk about what they do. She says it’s amazing how often you interact with people without realizing that they could be potential friends, business partners, clients, or customers. We know that you read One Day, One Job, but do you know what we do?
Naomi’s Questions
Naomi posed the following questions in her post and invited her readers to answer them, so that’s what we’re doing. Read our answers and let us know if you’d like to work with us!
What’s your game? What do you do?
One Day, One Job is a blog about entry-level jobs (and One Day, One Internship is a blog about internships). We put ourselves in the shoes of college students, and we search for great companies who are looking to hire young talent. Every day, we profile one of the companies that we find and talk about the company’s employment offerings for college students and new grads. We also write in-depth articles about how to use the Internet to become a better job searcher.
Working on One Day, One Job has helped us figure out how to engage college aged job seekers online. Now, we want to help employers do the same. Since even the biggest companies can’t make recruiting visits to every campus, online communication between employers and college students is essential. This is something that we’ve mastered – just look at our archive of daily posts.
Our first offering to employers is our advertising package. Our readers are already engaged with us, we can help you reach them (as long as you meet our standards as an entry-level employer). Not only will your company get great candidates, but you’ll also significantly increase awareness of your employment brand.
Our second offering to employers consists of our consulting services, which are geared towards companies that want to make online communication with job seekers a business priority. Some areas that we specialize in are social media, blogging, search engine optimization, copy writing, viral content development, and Facebook advertising. We tend to focus our attention on entry-level recruiting, but the principles that we’ve learned apply at all levels.
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
I’ve job searched. It sucks. It’s not fun. It should be like shopping. The anticipation should be thrilling. Reading a job description should make you say, “I want to work there!” Not, “I guess I’ll send my resume – it only takes 30 seconds to e-mail it.”
I’ve also worked in HR at a company that had awesome brand recognition, but wasn’t using it effectively to attract top talent. Not only was the company missing out on great candidates, but the candidates were missing out on great jobs because they didn’t know about them. It was a bummer.
Job search is important, and I think that One Day, One Job can make the process better for both sides.
Who are your customers? What kind of people would need or want what you offer?
College students are our customers! They may not pay us for the services that we provide, but they are the people we need to make happy. Our focus is always on addressing the job seeker’s point of view, even if we’re working with employers in a consulting capacity. Recruiting is often done from the buying perspective, but we think that it should be done from the selling perspective.
What’s your marketing USP? Why should I buy from you instead of the other losers?
One Day, One Job is a proof of concept. Our successes in promoting our site and growing our audience have proved to us that there is a lot of room for improvement in how employers promote their jobs online. Not only can a job search be enjoyable for the end user, but companies can attract top quality candidates through great copywriting, search engine optimization, use of social media, and Facebook advertising.
If companies and job boards were engaging job searchers, we wouldn’t have thousands of visitors every week.
What’s next for you? What’s the big plan?
We want to continue finding new ways to make online job searching easier. We have some ideas for great web applications, but we also want to expand our business in regard to helping employers. We’re not sure where we’re going, but that’s part of the fun of starting a business.
On Another Note
We’re going to steal Naomi’s idea, and do our own take on her idea with a post called What Kind of Job Are You Looking For? We’ll ask a few questions, and you can reply by leaving a comment or writing a blog post that links to our post.
Today I wanted to contact one of my old professors. My alma mater doesn’t provide alumni e-mail access, although they are considerate enough to forward our old e-mail addresses to a new account. That’s nice, but it’s not enough. If Google can offer Gmail for free, why can’t a University that just got $100k+ from me let me keep my .edu e-mail address in perpetuity? I mean, it’s not that I really want to receive e-mails at that address (which I basically can with forwarding), but that I want to be able to send from the .edu address because of its ability to dodge spam filters. I don’t spam people, but sometimes e-mail servers or mail clients might think my e-mail looks like spam. 
This post was written by Rob Dusel. He is a graduate of Cornell University (B.S. in Industrial and Labor Relations) and the University of Cambridge (MPhil in Land Economy). Rob currently works for an international real estate investment fund and will be an occasional contributor to One Day, One Job.
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