If you’ve been in the job search for very long, you’d probably do anything to go back to Senior year of high school when you were applying to college. It’s not that the admissions process is particularly fun, but at least it has a set timeline and a fixed set of options. Still, there’s plenty of room for improvement. That’s why there are quite a few young entrepreneurs who have built companies that aim to make the college process better, just like I’m doing with the entry level job and internship searches. One of these companies is San Francisco based Zinch, which was founded by Mick Hagen, a Princeton dropout. They’ve created a social network that allows high school students to connect with the colleges that they want to attend. There are more than 700 colleges and universities that invest in Zinch, which is why more than 1.5 million students have created Zinch profiles to show off to admissions counselors and to apply for scholarships and financial aid packages.

Getting a Job Is a Zinch

Zinch’s motto is simple: “I am more than a test score.” They’re all about helping students make their case for why they’re a great fit at a given institution of higher learning. It’s the anti-common app. But what about Zinch’s business model? How does it work? Well, Zinch is free for students, but colleges must pay an annual fee to connect with students. This may seem strange to you, but you have to remember that colleges are essentially businesses, and they need a constant flow of customer. While schools like Harvard and Princeton constantly have way more qualified applicants than spots in their Freshman classes, most colleges aren’t so lucky. They need to market themselves to students. Traditionally they’ve done this by inundating the mailboxes of high school juniors and seniors based on data from standardized test scores. (Side story: My mom forced me to check the “do not mail me” box on all of my testing stuff, so I felt left out when all of my friends were getting recruited and nobody was sending me anything.) Zinch thinks that’s a poor model, so they’ve stepped it up a bit. They’ve created a new marketing platform for colleges, and it seems to be working out pretty well.

This means that Zinch is growing and hiring. If you check out their Jobs page, you’ll see that they are looking for people in Engineering/Software Development, Sales/Marketing, Internet/Search Marketing, Graphic Design, Public Relations, and Videography/Cinematography. To apply for any of these positions, you need to e-mail work@zinch.com with the following:

1) An attachment of your resumé/CV
2) Answers to the following questions:
+ If you could change/add one thing about Zinch, what would it be and why?
+ How would you move Mount Fuji?
+ What are three things you want to accomplish before you die?
+ What’s the craziest thing you’ve ever done (crazy can be defined as, for example, dangerous, silly, stupid, etc)?

Links to Help You Begin Your Research

• Zinch.com
• Jobs at Zinch
• About Zinch
• Zinch’s Management Team
• Zinch in the News
• Zinch’s Blog
• Zinch’s History and Vision

Do you wish that you had Zinch when you were in high school?

We've identified Zinch as having career opportunities in the following categories:

• all employers
• California
• design
• education
• marketing
• production
• public relations
• sales
• SEO
• social media
• social networking
• software development
• user experience
• video
• web development

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