The world of publishing is a pretty crazy place right now. We hear about prestigious brand names struggling to stay afloat, while relative newcomers like Demand Media are IPO-ing. One of the key takeaways from all of the turmoil is that advertisers want results. That means that publishers need to be able to deliver targeted audiences that will respond to ads, whether it be through traditional outlets like magazines and newspapers or online. The Taunton Press is a publisher that has understood this for a long time. They’re based in Newtown, CT (a lovely town where I’ve done a lot of fishing), and they publish magazines, websites, and books for people who have a passion for creative activities. Their titles include Fine Woodworking, Fine Homebuilding, Fine Cooking, Fine Gardening, Threads, and more. Most of the publications come in both magazine form and an online version, so readers can consume the content however they feel comfortable.

The Finer Things

The Taunton Press reminds me a lot of Prime Publishing, another company that has found success by publishing content for niche markets. The Taunton Press seems a bit more brand focused, which is explained best by a quote on their About page:

We don’t run advertising that isn’t directly related to the subject matter of our magazines. We believe our ad pages serve as another vehicle for passing on educational information. It means our magazines might cost a little more at the newsstand. But it also means every page will be worth the price.

I love that! Advertising doesn’t have to be a bad thing. I often say that you can tell how intelligent your media consumption habits are by looking at the advertising that is targeted to you. If you’re seeing a lot of Shake Weight commercials, you might want to start worrying. Whether you have a specific interest in the topical areas that The Taunton Press covers or you are generally interested in media and publishing, The Taunton Press looks like a great place to start a career. Check out their Careers page and their job listings. Right now they have a couple of positions that might be suitable for a new grad: Assistant Editor – Threads Magazine and Chef’s Assistant. They also offer internships in Editorial, Media Sales, Publishing, and Web Publishing, so there’s the potential for more entry level opportunities in the future.

Links to Help You Begin Your Research

• Taunton.com
• Jobs at The Taunton Press
• About The Taunton Press
• Culture at The Taunton Press
• News from The Taunton Press

Do you read any of The Taunton Press’ publications?

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