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Getting “premium channels” was the ultimate status symbol when I was a kid. Luckily, I had the parents who cut the cable for a few years. When we did get cable back, somehow the cable company accidentally added HBO, Cinemax, and Showtime. Maybe it was some promotion, but I am 100% certain that my Dad would have canceled the whole thing again if he saw a charge for them on the bill. Back then it was all about the movies on those channels, but original programming (and its lack of commercials) has become a bigger and bigger reason for people’s continued willingness to pay for the premiums. Showtime is based in New York, NY and has been around since 1976. It will be interesting to see how their business changes as people continue to consume more media over the Internet and less over traditional tv channels.
Being a movie delivery service was fine for more than 30 years, but you have to think that Showtime’s competitive advantage now lies in the shows that they produce and the market position that they already hold. I’d say that Showtime has actually gained a ton of brand recognition with shows like Dexter, Weeds, Californication, and The Tudors. It also helps that they’re able to air shows with “mature” themes that other cable stations won’t air and broadcast channels can’t air. You can play a different game when you don’t have to rely on ad revenue. In addition to their flagship station, Showtime also owns Showtime 2, Showcase, Showtime Extreme, SHO Beyond, SHO Women, Showtime On Demand, The Movie Channel, The Movie Channel XTRA, FLIX, and Smithsonian Channel. They’re delivering a massive amount of content, every day. If you like what Showtime is doing, then you may want to take a look at their Jobs page. Most of their positions are tailored to people with at least a few years of experience, but they are looking for an Executive Assistant – Original Programming and a Publicist, Entertainment, Online and Social Media. Take a look at those positions, and if they don’t fit, you can also just submit a resume generally.
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