As far as I can tell, now is not a good time to be in Advertising. When the economy slows down, ad sales usually take a hit. I know that first hand, which is why we’ve moved towards offering useful products – like job seeker training – instead of selling ads to employers (remember: all of our daily posts are editorial). With that said, online advertising is still the future, and with the struggles that many publishers are facing, now is a perfect time for innovation. That’s what Rubicon Project is all about. They’re a Los Angeles, CA based startup that is “on a mission to automate the $65 billion global online advertising industry.” This means optimizing unfilled ad space through software. With 300+ ad networks to choose from, publishers just can’t possibly evaluate every ad network’s offers on their own. Rubicon Project can – in a matter of seconds – and then server the most profitable ad immediately.

Past the Point of No Return

According to Wikipedia “‘Crossing the Rubicon’ is a popular idiom meaning to pass a point of no return.” If you take a job with Rubicon Project, you will be past the point of no return towards a successful career in the advertising industry. To get a better sense of what Rubicon Project does, you should check out this video overview and then the rest of Rubicon Project’s videos. After that you can head over to Rubicon Project’s Jobs page. They have quite a few openings, and not all of them require a technical background. Opportunities that might appeal to new grads include Quality Assurance / Technical Support Engineer, Software Engineer, GUI Designer/Developer, Database Administrator, Stats Coordinator, Associate – Ad Network Alliances, Publisher Operations Coordinator/Analyst, Publisher Strategist, and Yield Management Specialist.

Rubicon Project has some interesting application questions because they get so many resumes. They include:

1. 1. What are your three favorite restaurants in Los Angeles?
2. 2. What’s one product (or gadget) you couldn’t live without and why?
3. 3. What’s your idea of a fun night out?
4. 4. How would you describe yourself?
5. 5. Describe an innovative and original advertising idea.
6. 6. What are your favorite websites?
7. 7. And why not include an interesting bit of trivia about yourself.

You can send your answers to these questions to jobs@rubiconproject.com along with a cover letter and resume.

Links to Help You Begin Your Research

• RubiconProject.com
• Jobs at Rubicon Project
• About Rubicon Project
• Rubicon Project’s Team
• Rubicon Project’s Blog
• Rubicon Project Videos

Have you noticed trouble finding jobs in Advertising lately?

We've identified Rubicon Project as having career opportunities in the following categories:

• advertising
• all employers
• analyst
• business development
• customer service
• data
• design
• information technology
• quality assurance
• software development
• statistics
• web development

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