Posted by Willy Franzen on September 16, 2011. Jobs updated daily.
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Yesterday we looked at an advertising agency in Iowa; today we’re looking at digital marketing agency in New York, NY. Even though they’re in very similar businesses, you’d think that they wouldn’t have much in common. Yet when you look at their growth rates, annual revenue, and number of employees, EdgeCore and CreativeFeed (507% three-year growth rate to $5.3 million in revenue) look a lot alike. I think that’s pretty cool, even if it’s not all that meaningful. CreativeFeed catches your eye immediately when you land on their site. Not only do they offer a beautiful design, but they instantly catch your attention with the phrase “Welcome to The Currency Factory.” I don’t know about you, but I really want to know what that means. Apparently it’s “a new form of communication… designed to resonate with the social, conversational and digital reality.” As I understand it, Currency is attention, and attention, much like currency, is something that brands need to be profitable.
Ok, I’ll admit that the whole Currency thing is a little bit gimmicky, but I like it. It helps define who CreativeFeed is, and it makes them stand out from other agencies. They’re not just doing what every other firm does, they’re working “to create the next piece of culture that will be shared and talked about.” It shows in CreativeFeed’s work. They’ve done some really cool stuff and worked with big name clients like Chiquita, the Jack Welch Management Institute, Microsoft, Wal-Mart, and Calvin Klein. CreativeFeed does a great job of showing off what they’ve done, so I highly recommend that you take a look at it. And if you like what you see, then you should head over to CreativeFeed’s Jobs page. Right now they’re looking for Junior Copywriters and Junior Designers in addition to Editorial and Social Media Interns. These look like really cool jobs, but make sure they don’t try to pay you in Currency with a capital-C.
Links to Help You Begin Your Research
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