Posted by Willy Franzen on May 20, 2011. Jobs updated daily.
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Who would have thought that video advertising would be the new thing? It’s only been around for more than 50 years. But as consumption of video moves from watching what is broadcasted over air/cable/satellite to watching what you want when you want to over the Internet, advertising has to change with it. People will click away from a website in an instant if they’re annoyed by the ads, while tv viewers are much slower to change the channel (even if it’s one of those commercials where the volume is twice as high). Yet, there’s so much more potential online–you can actually get someone to take an action by clicking on the ad. Television doesn’t offer that. YuMe is a Redwood City, CA based company that was founded in 2004 to encourage the growth of online video content by making it easy to monetize. The founders recognized “that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue,” so they built it.
If you’re like me, you probably hate online video ads. There are ones that slow down your Hulu viewing There are ones that automatically run for 30 seconds before you watch a 15 second video of some guy getting hit in the crotch. There are even ones that cover an entire page and start playing as soon as you open a new web page. You can get as annoyed with online video ads as you want, but they’re the cost of watching free content. YuMe has built an exceptional platform for both advertisers and publishers, and that’s why they’re serving “millions of in-stream video ads per day” and working with top publishers like MSN, Hearst, and Fox News. If you’re fascinated by how advertising is fueling the growth of online video, then you should definitely check out YuMe’s Jobs page. While most of their jobs require some level of prior experience, you should still check out the following positions: Business Operations Analyst, Sales Development Account Executive (Redwood City and New York), Sales Planner (Chicago and New York), Support Engineer – Mobile, and Technical Support Engineer. You may also want to check out some of the internships they have listed, because a few seem to be tailored to grads. And if nothing looks like great fits for you, they also welcome applications for unlisted positions.
Links to Help You Begin Your Research
How do you feel about online video ads?
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