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Super Sprowtz is an NYC based company that has developed a cast of “vegetable super heroes” to “entertain and educate children about healthy eating habits.”

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Earlier this week I was catching up with Jason Seiden. We covered a ton of topics, but one thing that we kept coming back to is how frustrating it can be to work in the careers space. Why? Because, as Jason said, “Truly valuable career advice is like vegetables–you can’t give it away.” This is so true. You can try to force things on people, but you won’t get anywhere unless they want what you’re selling. Super Sprowtz is a company that is trying to change the way people–namely children–think about vegetables. They’re based in New York, NY, and they’ve seen how powerful cartoon characters can be in affecting children’s food choices, so they’ve developed a cast of “vegetable super heroes” to “entertain and educate children about healthy eating habits.” I started out thinking this was pretty weird, but I’m kind of warming to the idea.

How Super Are You?

When I first discovered Super Sprowtz, I assumed that they were a non-profit. Who would build a business on trying to get kids to eat vegetables? Even agricultural lobbies realize that they’re better off focusing on selling veggies to adults. But then you realize that Super Sprowtz’s customers aren’t children, but people who have children’s best interest at heart. Super Sprowtz develops DVDs, books, plush toys, apparel, and an interactive platform to sell to parents, teachers, nutritionists, and other concerned adults. Parents aren’t ever going to stop trying to get their kids to eat vegetables, so why not make an investment in products that are going to make their attempts more successful? There’s certainly a market for Super Sprowtz’s products, and it will be interesting to see how big it is. If you’d like to work directly with super heroes, check out Super Sprowtz’s jobs on Startuply. Right now they have mostly internships, but there is one Administrative Assistant position that looks interesting. Check it out, and don’t forget to bring along a bag of carrots if you get the interview.

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