Have you ever had Craisins? The ingredients list only says “cranberries and sugar,” but I swear that there has to be something else in there that makes them so addictive. Ocean Spray has made a name for itself by consistently finding new ways to market the fruit that they produce. See, Ocean Spray is an agricultural cooperative (I assumed they were owned by some big conglomerate or something), which means that they’re “owned by large group of cranberry growers throughout North America.” Most of the 600 members are cranberry growers, but there are also 50 Florida grapefruit growers. This means that Ocean Spray is all about finding new ways to increase demand for two tart, but delightful fruits. The company is based in Lakeville-Middleboro, MA, and they’ve been “the leading producer of canned and bottled juice drinks in North America” since 1981.

Crave the Wave

Usually when you think about innovation in fruit, you think of genetic engineering and other creepy stuff like that. At Ocean Spray it’s all about giving consumers new ways to enjoy fruits that they’ve known all their lives. At first it was Cranberry Juice Cocktail in 1930, then Cran-Apple in 1963, Ocean Spray® Ruby Red Grapefruit Juice Drink in 1991, and Craisins in 1993. Ocean Spray has a solid history of successful new product launches, yet they’ve continued to stay true to their grower owned heritage. It’s a simple business, but it’s one that has continued to grow over 8 decades–to the point where Ocean Spray did nearly $2 billion in revenue in 2008. If you love grapefruits and cranberries and would like to become part of the Ocean Spray story, then you should check out their Jobs page. But before you do that, you absolutely need to make sure that you know what a bog is. Ocean Spray has quite a few positions posted, and a few seem suitable for a new or recent grad including Client Technologies Administrator and Supply Chain Coordinator (Kenosha, WI). They had a Business Development Analyst position posted that seemed perfect for a new gradd, and they seem to have removed it just as I was writing this. You can see the Google cache here. You can always reach out to them to see if there might be other similar opportunities that aren’t posted yet.

Links to Help You Begin Your Research

• OceanSpray.com
• Jobs at Ocean Spray
• About Ocean Spray
• Ocean Spray’s History
• Ocean Spray News

What’s your favorite Ocean Spray product?

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