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When you combine online marketing with online education, you have the potential for a huge success. That's where Lurn is headed.

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If you’ve been following One Day, One Job for any time at all, you’re probably sick of my telling you how important online marketing is. You’d love to be able to get a job in this burgeoning field, but you have no idea where to start. I mean, not many colleges teach this stuff. Luckily, there are plenty of free online resources that can get you up to speed. There are also quite a few businesses that exist solely to teach people online marketing. One of these is Gaithersburg, MD based Lurn. They are an Inc. 500 company that has seen 609% three year growth to $7.1 million in annual revenue. Their business consists of providing “a range of products and services including online training courses and live events on a variety of online marketing topics, online communities and publications for Internet marketers, and e-learning technology platforms for educators of business and marketing professionals.” In other words, they teach people how to do what they’re doing to grow their business.

Are You a Good Lurn-er?

When you combine online marketing with online education, you have the potential for a huge success. And considering the numbers that Lurn is reporting, they’re well on their way. From what I can tell, Lurn is heavily focused on areas surrounding performance marketing, although their focus has changed a bit.. Their solutions used to include specific courses on Affiliate Marketing, Blogging, and PPC Advertising, and similar topics, but now their approach is based on customer groups instead of topics. These course are housed under the JujuQ brand. This may all sound a little confusing, but Lurn is still tightly focused on online marketing e-learning. Now, Lurn doesn’t have a Careers page on their site, but they went from reporting 11 employees on the 2009 Inc 500 list to reporting 72 employees on this year’s list. They’re obviously growing their headcount very quickly, and they’re certainly friendly to young people—the CEO was named to BusinessWeek’s Top Entrepreneurs Under 25 in 2008. I’m sure there are a variety of positions that they offer that might be suitable for new grads, you’ll just have to reach out to them and find out what’s available.

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