Posted by Willy Franzen on July 17, 2014. Jobs updated daily.
When it comes to restaurant changes, it’s all about branding. People choose chains because they know they can get exactly the same food experience whether they’re in New York, NY or Dubuque, IA. Since companies are investing so much into building these brands, they might as well extract as much value as they can from them. That’s where Inventure Foods comes in. They’re a Phoenix, AZ based snack food company that offers a “diverse lineup of innovative consumer brands sold both nationally and internationally.” They were formerly a potato chip company (Poore Brothers), but they branched out and started co-branding a variety of snacks with companies like TGI Fridays, Jamba Juice, and Nathan’s Famous.
I’m not big on snack foods or chain restaurants, so Inventure Foods grosses me out a little bit. I’m just not the kind of person who enjoys TGI Friday’s Cheddar Cheese Crunchy Fries or Nathan’s Chili Cheese Crunch Crinkle Fries. However, some of the potato chip brands sound pretty good. Poore Brothers could have stayed a regional snack food player, but they decided to be more aggressive and go big. They even IPOed, and the stock seems to have done quite well. If this kind of business sounds like fun to you, check out the job postings in the lefthand sidebar. The Associate Brand Manager – Snack Division position looks the most interesting.
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