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Tracking social media is tough without great technology, and BackType is entirely focused on providing that technology. That’s why they’re hiring Developers.

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When I started One Day, One Job, I expected a more active commenting community. I didn’t realize that most job seekers don’t like talking publicly about their job searches, and I also didn’t realize that most of you have nothing to say about a company that you’re hearing about for what may be the first time. When you add in the fact that most of you are reading via e-mail and not using the site, it makes sense that only a few of the posts get most of the comments. Most of the conversation surrounds controversial employers like The Landers Group (MLM scam), Bridgewater Associates, and Professional Sports Publications and special offers like those that accompanied the posts on Gilt Groupe, Bonobos, and Groupon. I find that it’s much easier to interact with you all through Twitter (follow me @willyf) and our Facebook page. BackType is a San Francisco, CA company that helps you follow online conversations. They started out by helping you track your blog comments across the web, but they’ve noticed the same thing that I have, so they have moved away from focusing on blog comments and towards real-time conversation tracking through sites like Twitter. They needed to build a business on top of their technology, so they decided to build “an analytics platform that helps companies understand their social impact” instead of building a hard to monetize business that serves people who comment on blogs.

What’s Your Social Impact?

If you take a look at the BackType profile for One Day, One Job, you’ll see the kind of data that they offer. It’s neat to look at, but not all that helpful at this point. It appears that the good stuff is kept behind a paywall. For me it’s probably not worth it, but if you’re a brand manager who wants to keep up on what people are saying about you, BackType is probably a pretty good solution. Tracking social media is tough without great technology,, and BackType is almost entirely focused on providing that technology. That’s why they’re hiring Developers. Their Jobs page shows positions available in Product Engineering, Software Engineering, and Data Mining Engineering. You’ll obviously need a strong Software Development background to take on any of these positions, but you’ll get a shot at being one of the early employees at what could be a very influential company.

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