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Red Rabbit is a New York, NY based company aiming “to fix the school food system—one community at a time” by providing healthy school meals.


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I started elementary school terrified of “hot lunch” (apparently I’ve always had good instincts). One day my mom forgot to pack my lunch, and the principal had to buy me something from the cafeteria. I ate it out of sheer desperation, and was forced to get over my fear. Fast forward a couple of years, and I was the kid who got excited when the monthly lunch calendar came out. How could I pass up chicken nuggets and pizza days? And then my school started offering “doubles.” For fifty cents plus a lunch ticket, I could get twice as much food. I think I may have even had triples a few times. Weird coincidence: by sixth grade I was round. I’m a child obesity hipster–I was a fat kid before it was mainstream. But sadly now it is mainstream, and that’s why Red Rabbit is aiming “to fix the school food system—one community at a time.” They’re a New York, NY based company that provides healthy school meals in the New York metro area.

Redddd Rabbit… YUM!

My initial take on hot lunch at my elementary school was on point. It was gross. Not gross in a “I’m a kid who doesn’t like vegetables” kind of way. Gross in a Gordon Ramsay will swear at you for serving this kind of way. Just from looking at their sample menu, I can tell that there’s nothing gross about Red Rabbit’s food–it sounds delicious. We all know that making healthy options taste good is the only way to get kids to learn healthy eating habits. Red Rabbit is taking three steps to achieve this goal:

  • Partnering with local schools and providing them kid-tested, made from scratch, customized healthy meal programs.
  • Working with local farmers, suppliers and artisans to optimize the nutritional value of all meals, promoting sustainability while supporting and growing the local economy.
  • Educating kids, teachers, families and communities about wellness, nutrition and healthy eating choices so they can make the right decisions for themselves when not in school.

And it sounds like they’re able to do all of this in a cost-effective way. If Red Rabbit’s mission resonates with you, take a look at their Jobs page. Right now they’re looking for a Program Development Coordinator and an Assistant to Catering Director. Working at Red Rabbit will give you the opportunity to work at a company that has the potential to have a serious impact on the health of future generations.

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What was your favorite school lunch?


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