Posted by Willy Franzen on August 10, 2011. Jobs updated daily.
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Baseball is considered a tough sport because even the greatest players fail about 60% of the time (taking a walk is never a failure!). I think that means if e-commerce were a sport, nobody would play it. Failing 97% of the time on average doesn’t sound like much fun, does it? (I guess that’s why a lot of people hate the job search.) If most e-commerce companies could get to even a 96% failure rate, they’d be thrilled. MyBuys is a company that aims to help online businesses sell to the 97% of people who don’t buy (they call them “Group97”). They’re headquartered in Redwood City, CA, and they also have a large presence in Ann Arbor, MI. MyBuys’ focus is on personalization. They believe that by learning more about customers every time that they don’t buy something, you can craft a personalized message or offer that is more likely to convince them to become buyers. What’s really cool is that MyBuys has developed technology to automate this.
The difference between a 96% and 97% failure rate doesn’t seem all that big, but it would actually represent a 33% increase in sales. Can MyBuys deliver those kind of results? I’m sure it depends on the client, but here’s the MyBuys pitch:
MyBuys offers a better way to engage with Group97, consistently and over the entire customer lifecycle. We get to know shoppers; match their interests to the products in your catalog; learn more about them every time they interact with your business; and present them with the most compelling offers coordinated across all touch points.
I know we’ve talked about retargeting recently, MyBuys offers a different approach for convincing non-buyers the error of their ways. If you want to see what this looks like in action, you can read up on some of MyBuys’ Case Studies along with their Solutions Overview. If you’re intrigued by what MyBuys is doing, then I recommend that you take a look at their Careers page. They have a number of opportunities that seem suitable for new or recent grads including Business Development Associate (Ann Arbor, MI), Client Success Associate (Ann Arbor, MI), Client Success Analyst (Ann Arbor, MI), Media Analyst (Ann Arbor, MI), Financial Analyst (Ann Arbor, MI), and Software Engineer Associate – Engineering Development Program (Ann Arbor, MI). Oddly enough, all of the positions in Redwood City, CA require more experience.
Links to Help You Begin Your Research
Are you part of Group97?
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