Posted by Willy Franzen on January 5, 2011. Jobs updated daily.
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Very few brands can truly claim that they have loyal customers. And if you think about the ones that can (Apple for example), they usually don’t offer “loyalty programs.” If someone is loyal because you constantly reward them, then it’s not really loyalty, right? But that’s ok! Loyalty programs are an extremely effective marketing technique, and results are what matter—regardless of whether customer loyalty is genuine or synthetic. Loyaltyworks is an Atlanta, GA based company that “creates and manages full-service incentive, loyalty and reward solutions” for other businesses. Because running these types of programs can be complex for companies who want to stay focused on their core business, there’s a lot of room for Loyaltyworks to offer a full suite of of incentive, loyalty, and reward solutions.
Loyaltyworks focuses on three main areas: Customer Loyalty and Distribution Channel Sales Reward Programs, Employee Recognition and Reward Programs, and Sales Incentives. I realize that you probably have no idea what the differences are between all of these, which is why I recommend that you browse through Loyaltyworks’ Case Studies along with their Client Program Examples. They don’t seem to name clients, but you can see how companies in a variety of industries have used Loyaltyworks to retain customers, reward employees, and drive sales. If you want to consider a career with Loyaltyworks, you should really read up on how the rewards and incentives industry works. Get some background, and then check out their Jobs page. They don’t have much information on there, but they do invite you to reach out to them. Additionally, they’re currently looking for a paid Internet Marketing Intern, so that’s a clear sign that they’re interested in fresh talent.
Links to Help You Begin Your Research
What reward or loyalty programs do you use?
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