Hopefully you’ve started to notice some trends as we’ve worked our way through the Inc. 500 list of the country’s fastest growing private companies. These trends are really important for you as a job seeker, because they are a strong indicator of where economic growth is happening. Even if your major doesn’t match up with the trends, you should start thinking about how you can adapt and start educating yourself to be a good candidate to work in growing industries like performance marketing, which we’re going to talk about today. Marketing and advertising campaigns have a single goal: increasing sales. Yet, until recently it has been extremely hard to link campaigns with results. Now you can not only track results, but you can actually pay advertisers only for sales that they’ve influenced. That’s what IMM Interactive is all about (they just changed their name from Intermark Media). They’re a Woodbury, NY (Long Island) based company that has spent the last decade “helping advertisers and agencies of all shapes and sizes execute strategic digital marketing campaigns that expand reach, define perceptions and drive revenue growth.”

It’s Time to Perform

You may not be quite as familiar with IMM Interactive’s clients as you would be with other marketing agency’s clients, but there’s a reason for that. Performance marketing still isn’t completely mainstream, but that doesn’t mean that IMM Interactive isn’t working with awesome businesses run by really smart people—the best example of one of their clients is Groupon. Now, IMM Interactive only came in at #312 on the Inc. 500, but there’s a reason for that too. They’ve been on the list for the past few years, and they are now at $92.6 million in annual revenue. It’s nearly impossible to maintain quadruple digit growth when you’re already that big. If you want to be part of one of the big names in lead generation and performance marketing, then you should take a look at jobs at IMM Interactive. They have a bunch of opportunities that seem suitable for new grads including Account Executive, Media Buyer, Financial Analyst, Marketing Coordinator, Sales Coordinator, and Public Relations Coordinator. The large majority of their openings are targeted towards young talent, so IMM Interactive is really worth checking out.

Links to Help You Begin Your Research

• IMMInteractive.com
• Jobs at IMM Interactive
• Culture at IMM Interactive
• Leadership at IMM Interactive
• IMM Interactive News
• IMM Interactive’s FAQ

What do you think about performance marketing?

We've identified IMM Interactive as having career opportunities in the following categories:

• account management
• advertising
• all employers
• analyst
• finance
• interactive media
• marketing
• media
• New York
• online media
• public relations
• sales

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