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Posted by Willy Franzen on April 5, 2012. Positions below updated every five minutes.
Whether you’re giving or receiving, there’s nothing better than a unique, well thought out gift. Gift cards have a reputation for being the antithesis of that. But let’s be honest, it’s often better to be able to buy what you want than to be in a situation where you’re repeating the name of the gift just given to you (Seinfeld pointed this out, and it’s so true). GiftRocket is a San Francisco, CA based company that has made the gift card more flexible while also making it more personal. I know that seems impossible, but here’s how it works. When you buy someone a gift on GiftRocket, you can choose from a massive number of merchants. You can pick a specific one like your favorite neighborhood pizza joint, or you can leave it up to your recipient to choose where he or she wants to spend the money.
The best part about GiftRocket is that there are no gift cards. You don’t need to actually go somewhere to buy one or wait to have it shipped to you. Everything happens online. It’s the ultimate tool for the last-minute gift give–and even then you can still show a lot of thought. What’s even better is that there’s no risk of expiration or having a partial gift card that’s hard to spend after an initial purchase. How is that? GiftRocket gift certificates aren’t really gift certificates. When the recipient redeems them, they get real money to spend via bank transfer, PayPal, or a check. It’s a little weird, but it’s really not any weirder than a gift certificate when you think about it. Right now it seems the only value that GiftRocket adds is the delivery mechanism. They charge $1 plus 5% of the gift amount for that, and it’s basically just an online notification and the money transfer. PayPal alone can do that a lot cheaper, but GiftRocket makes the idea of essentially giving cash a bit more palatable. If you’re interested in how GiftRocket’s business model is going to continue to evolve, you should check out their Jobs page. Right now they’re looking for a Community Manager–it’s a great opportunity for a new or recent grad, so check it out.
Links to Help You Begin Your Research
Would you try GiftRocket?