I guess today’s post is going to be a case study on how social media can influence the decisions people make. Yesterday I was browsing Facebook and saw an ad for “The Ultimate Social Media Internship.” I’m not sure how that ad got targeted to me (since I’m not a current college student), but it did, and I clicked on it (who knew that people actually click on Facebook ads?). Anyway, I ended up here. I was intrigued by the fact that a social media agency successfully used social media to get my attention, so I decided to take a closer look at Banyan Branch. They’re based in Seattle, WA, and they are “pioneering the way brands, companies, and movements can harness the power of social media for their benefit.” It worked on me, so I guess they have to be good, right?

Branching Out

The first thing that you should do to learn more about Banyan Branch is check out their portfolio. You can see the work that they’ve done for Glee, Disney (Snow White), Univision, Microsoft, Parallels (I love this one), and more. Their work is really impressive, and it stands out from a lot of the other garbage that you see social media firms trying. Banyan Branch segments their offerings into five product areas: Social Strategy, Reputation, Banyan Interactive, Proactive Outreach, and Brand Champions. It’s all about understanding a client’s “business objectives across functions, including marketing, sales, communications, product, customer service, events, analyst relations and more” and then defining “the social media strategy that accomplishes those business objectives, the measurements of success in accomplishing those objectives, and the appropriate benchmarks.” If you like the sound of this, then you should take a look at jobs at Banyan Branch. They have a number of opportunities that look exciting including Social Media Analyst, Business Development, and Account Manager. Check out the jobs, and be sure to take a look inside their office and at Life at Banyan Branch.

Links to Help You Begin Your Research

• BanyanBrancy.com
• Jobs at Banyan Branch
• About Banyan Branch
• Banyan Branch’s Portfolio
• Leadership at Banyan Branch
• Banyan Branch News

What have you heard about Banyan Branch?

We've identified Banyan Branch as having career opportunities in the following categories:

• account management
• advertising
• all employers
• analyst
• business development
• communications
• interactive media
• marketing
• online marketing
• public relations
• social media
• Washington

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