Posted by Willy Franzen on August 27, 2012. Jobs updated daily.
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It’s my favorite time of year again. It has nothing to do with the end of summer–it’s Inc. 5000 time. In case you’re new to this, every year Inc. Magazine publishes a list of the 5,000 fastest growing privately held companies in America. It’s awesome (except for Inc.’s bush league decision to require registration to use the list this year). The Inc. 5000 is an amazing source for job and internship prospects, which is why I usually spend the month after the list is released running through it and looking for the best options for new grads. This year we’re going to start with #7. AdRoll is a San Francisco, CA based advertising startup that specializes in retargeting. Retargeting is showing ads to people based on site’s that they’ve already visited–you’ve probably noticed some ads following you around the web–that’s retargeting. It’s a huge and growing sector of the online ad business, which is why AdRoll has seen 11,082% three-year growth to $12.4 million in annual revenue.
We’ve all been creeped out by retargeting at some point. I was especially nervous about it when I was engagement ring shopping. I thought my cover would be blown. Brands are still willing to take the risk of irritating consumers because retargeting offers an extraordinary ROI. Not only is it extremely effective to advertise to people who have already indicated interest by visiting your site, but the ad inventory that you can buy to reach these people is way cheaper than inventory that would be similarly effective without retargeting. With that much win, it shouldn’t be hard to understand why a company that is leading the retargeting industry is able to deliver 5-digit growth. If you’re still not quite getting the retargeting thing, you can check out AdRoll’s How Retargeting Works page, Features page, and Case Studies to help you wrap your head around it. If you’re liking what you see, then you’ll want to look over Adroll’s Jobs page and check out these positions:
There are some great jobs at AdRoll, so don’t pass them up.
Links to Help You Begin Your Research
How do you feel about retargeting?
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