Posted by Willy Franzen on March 21, 2014. Jobs updated daily.
Traffic Control Supervisor II Columbus, OH | View |
Network Engineer - Innova/JPMC:: W2 Columbus, OH | View |
US Navy Diver Columbus, OH | View |
Mount Carmel East MRI Tech casual Columbus, OH | View |
RETAIL DISTRICT MANAGER UNASSIGNED COLUMBUS, OH (FUTURE GROWTH) Columbus, OH | View |
Traffic Control Supervisor II Columbus, OH | View |
Ultrasonographer Columbus, OH | View |
US Navy Diver Westerville, OH | View |
Entry-Level Customs and Border Protection Officer (GS-5/7) Columbus, OH | View |
Registered Technologist Mammographer Columbus, OH | View |
A few days ago we looked at a company called Groundspeak that uses GPS data to “to make everyone an explorer and to put an adventure in every location.” There are lots of other ways to use location data, and an obvious one is advertising. It used to be that you knew an ad would target a specific locale because it was on a billboard or a local radio station. Today it’s possible to advertise to people all over the planet with a few mouse clicks, but what if you want use where they are to your advantage? xAd is a New York, NY based company that allows advertisers to pinpoint “target audiences at pivotal moments during the consumer’s decision-making journey.” It’s a kind of targeting that seems to get far less attention than it should.
Geolocated advertising can be a little creepy, but we’re mostly used to it at this point. That’s good for marketers, because this stuff works. Just take a look at xAd’s Case Study Archive. They’ve delivered stellar results for brands like Dunkin’ Donuts, Outback Steakhouse, Pinkberry, and Columbia Sportswear. That’s just a small slice of their work considering that they serve “more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month.” If you’d like to be part of that, visit xAd’s Jobs page. There are quite a few openings including:
The ATS doesn’t let me link to the jobs, so you’ll have to browse the listings to find the descriptions.
Links to Help You Begin Your Research
Do geolocated ads creep you out?
We've identified xAd as having career opportunities in the following categories:
Package Handler - Part Time (Warehouse like) FedEx Plain City, OH | View |
Travel RN - Long Term Acute Care - Dublin, Ohio - $1918/week Vetted Health Dublin, OH | View |
Patient Service Representative quantum-health Dublin, OH | View |
Criminal Investigator (Special Agent) - $40,000 Recruitment Incentive United States Secret Service Columbus, OH | View |
Travel RN - Long Term Care - Dublin, Ohio - $1817/week Vetted Health Dublin, OH | View |
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