Posted by Willy Franzen on October 27, 2010. Jobs updated daily.
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I get asked all the time about how a new grad with no experience or connections can get an entry level job in sports (click that link for all of the sports related opportunities that we’ve featured in the past). The truth is that I don’t have a good answer. Jobs in sports are in low supply and high demand, which means that you probably need experience in the form of internships or solid connections to get your foot in the door. It also means that there are a ton of scammers who use “sports marketing jobs” to lure wet behind the ears grads into MLM scams. Fortunately, there are some legitimate options out there. Take Reach Sports Marketing Group for example, they’re an Eden Prairie, MN based company that made the Inc. 500 with 806% three-year growth and $2.5 million in annual revenue. Their business is pretty simple, they sell local advertisements on “digital signage screens and direct mail coupon sheets.” They have digital signage in more than 300 recreation and fitness centers across the country, and there’s a decent chance that they’re in the gyms at your school.
If you want to get a feel for what Reach Sports Marketing Group’s signage looks like, you can see a demo here. It turns out that Reach isn’t really in the business of marketing sports, but instead they’re in the business of marketing to sports enthusiasts. Most of the advertisers that they work with are local businesses that want to reach an athletic audience—orthopedists, plastic surgeons, dentists, etc. If you really want to dig into it, you can look at the Lifetime Fitness Media Kit that Reach Sports Marketing Group put together. The only bummer here is that Reach Sports Marketing Group’s entire website is in Flash, which means that I can’t link to specific pages. To get to their Careers page, you’ll need to click the About Us link, and then there will be a Careers link in the dark grey stripe. I missed it at first, so you probably will too. Right now Reach Sports Marketing Group is offering positions in Digital Network Advertising Sales, Reach4Deals Advertising Sales, and Software Sales; however, they seem to want people with prior sales experience. Your best bet is to reach out to Reach Sports Marketing Group at careers@reachsportsgroup.com and inquire about what kind of position might be suitable for you.
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I’ve been considering a position with this company and have to say the deeper I dig the more attractive they become.