Lately I’ve been getting a number of e-mails from concerned job seekers (you can reach me at willy@onedayonejob.com). They seem to be worried about the “One Day, One Job Effect.” In other words, they think that they have no chance at landing a job with the companies we profile because the companies get flooded with résumés as soon as we post about them. First of all, that’s silly to worry about. Just apply and do your best and don’t worry about the competition. Second, as much as I’d like to be true, we’re not quite there yet. One Day, One Job has thousands of readers every day, but most people don’t apply for most jobs. I’m not going to give you the actual stats, but luckily there are tools that allow you to see how much traffic a given website gets. One of those is Quantcast, which is headquartered in San Francisco with another office in New York City. Their estimated data isn’t the best—their estimate for One Day, One Job is off by more than a factor of three—but their data on larger sites and on sites that have agreed to share their numbers is insanely useful.

Get Quantified

Obviously webmasters don’t need to get data on their own sites from Quantcast, but there are plenty of good uses for Quantcast data. You can use it for competitive analysis, ad planning, research, or showing potential advertisers the demographics and size of your audience (without giving away all of your secrets). Quantcast offers a basic free service that anyone can use, but the real business is in selling subscription access to their huge amounts of data. Apparently Quantcast is “used by 9 of the top 10 media agencies,” so they already have the big name clients. As the web becomes more and more mainstream as a media channel, Quantcast is going to have the opportunity to grow and grow. Right now their Jobs page shows a number of opportunities including a few that seem well suited to new grads like: Inside Sales Account Executive, Data Pipeline Developer, Data Production Developer, QA Engineer, and Sales Engineer – Publisher Development. For now everything seems to be pretty technical except the Account Executive position, but if you have what it takes, go ahead and apply online.

Links to Help You Begin Your Research

• Quantcast.com
• Jobs at Quantcast
• About Quantcast
• Quantcast’s Management Team
• Quantcast News
• Quantcast’s Blog

Have you ever used Quantcast?

We've identified Quantcast as having career opportunities in the following categories:

• advertising
• all employers
• analytics
• California
• data
• New York
• quality assurance
• quality engineer
• sales
• software development
• web development

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