Posted by Willy Franzen on February 19, 2010. Jobs updated daily.
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I probably should have done this post last week in the days leading up to Valentine’s Day, but I still think it’s worth talking about New York City based OkCupid today. They’re a free online dating site that matches people based on what they say they find important. Since I’m not looking, I don’t usually come across dating sites in my daily Internet travels, but OkCupid keeps popping up. Most of the time it’s because of their brilliant blog called OkTrends. It has some amazing posts that analyze the data generated by OkCupid’s users. Previous articles have covered topics like profile pictures and how race affects online dating outcomes. It’s really impressive and interesting stuff. OkCupid is actually run by a company called Humor Rainbow, but that website redirects to OkCupid.com, so it’s clear where their priorities are.
Most paid online dating sites spend boatloads of money on advertising for customer acquisition. If you were watching tv last week, you probably saw tons of online dating ads. All of that advertising is expensive, which is why these sites typically charge money. OkCupid has a very different strategy. They use viral marketing strategies like writing great content on their blog and generating quizzes that are fun to share with friends. They also focus heavily on search engine optimization. OkCupid is able to acquire users much more cheaply than other dating sites, so they’re able to allow you to contact matches for free. How do they make money? Selling advertising and offering premium features. At this point they seem to be running off of venture capital investment, but they are growing and will hopefully become profitable in the near future. If you’d like to be a part of that ambition, then you should reach out to the folks at OkCupid and see how you’ll fit in. They don’t have job postings, but their Contact page encourages people who are “very smart, hard-working, and willing to live in New York City” to reach out to them at hr@okcupid.com. They might have positions on the Marketing or Business Development side, but they are almost definitely interested in high performing web developers.
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