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Dollar Shave Club is a Venice, CA "men’s lifestyle brand and e-commerce company on a mission to change the way men address their shaving and grooming needs.”

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Tonight is Mischief Night (also known as Devil’s Night). As a kid I was always a little afraid on October 30th, but I had a dream of becoming a vigilante and catching all of the mischief makers. Luckily, there weren’t many mischief makers in my neighborhood. At worst they would TP some trees and shaving cream some windows. I don’t know from personal experience, but as I understand it, lower quality shaving cream is better for mischief. You want that airy, foamy stuff if you’re spraying it on someone’s windows, but you want almost the exact opposite if you’re shaving your face (or so I’m told, I haven’t shaved with a razor in many years). Lately there has been a movement towards higher quality shaving products… and towards subscription models. We already took a look at Harry’s, and today we’re going to check out Dollar Shave Club. They’re based in Venice, CA, and they are “a rocketing men’s lifestyle brand and e-commerce company on a mission to change the way men address their shaving and grooming needs.”

Close Shave

I’m sure you’ve heard about “the razor-razor blade” business model. Basically, it’s when a business sells an initial item at a discount, but then jacks up the price on the refills that you need to keep using what you initially purchased. This model has been amazingly powerful, but it becomes even more powerful when you combine it with subscription billing. That’s exactly what Dollar Shave Club has done. For as cheap as a dollar a month, you can get a free razor handle that gets refilled with cartridges every month. If you want to dive into the details, check out Dollar Shave Club’s How It Works and FAQ pages. They also sell fancy, non-areosol shaving cream (since that’s what got us started talking about Dollar Shave Club). If you think this model is interesting, take a look at Dollar Shave Club’s Jobs page. Right now they’re looking for an Account Executive, an Associate Designer, and a Member Services Associate.

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