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Posted by Willy Franzen on February 17, 2012. Positions below updated every five minutes.
|Director, Ad Ops||Austin, TX|
|Account Executive||Las Vegas, NV|
|Director, Product Management||Oakland, CA|
|Web Analyst - Implementation||Arlington, VA|
|Digital Sales Manager||San Francisco, CA|
|Client Service Analyst, Advertising Effectiveness||Reston, VA|
|Associate Director, Research and Insights||Chicago, IL|
|Manager, Digital||New York, NY|
|Publisher Solutions - Sr. Director Business Development||New York, NY|
|Manager of Digital Sales and Account Management||Long Island City, NY|
Because I’m a tech savvy kind of guy, I often get asked a lot of computer and Internet related questions. One of the most common questions that I get is: “How do I see how much traffic a website gets?” This is useful information whether you want to check to see if a startup is really as popular as they claim or if you want to size a market, but it’s not easy information to come by. The best answer is get the login and password to the site’s Google Analytics account. Considering that’s difficult and likely illegal, your next best bet is to you use some of the competitive research tools that are available. The free ones include Alexa, Compete, Quantcast, and Google Trends for Websites. Unfortunately, none of these are particularly reliable or accurate, and they’re especially bad for sites that get less than hundreds of thousands of visitors a month. The gold standard for this kind of information is offered comScore, but it comes with a hefty subscription fee. The Reston, VA calls itself “a global leader in measuring the digital world and the preferred source of digital marketing intelligence,” so paying those fees will get you a lot more than just traffic estimates for websites.
Some of comScore’s offerings include “online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise.” If you’d like to look at more detailed descriptions, you’ll probably want to take a look at comScore’s Products & Services page. These are clearly out of most individuals’ price ranges, but advertising and marketing agencies, financial analysts, researchers, and all kinds of other people put huge value on the data provided by comScore, so they’re willing to pay big bucks to ensure that they’re getting accurate numbers. comScore’s high level of data quality comes from their methodology, which you can read more about here. If you’re fascinated by the world of data analytics, then you should head over to comScore’s Careers page. They have a special section for Campus Recruiting, so you can read up on their Training Program, watch video testimonials, and look at job postings tailored to new grads. Their ATS is kind of goofy, so I won’t link directly to the jobs, but here’s what they have available:
comScore has a lot more opportunities posted on their job pages for North America, Latin America, Europe, and Asia, so check those out by finding the links on comScore’s Careers page if you’re looking for something a little more advanced.
Links to Help You Begin Your Research
What site’s traffic do you want to look up?
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