While I certainly wouldn’t name Wisconsin as a hotbed for public relations jobs, Weidert Group in Appleton would be a fantastic place to launch your career.

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This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association. She is also the entry-level careers columnist for Examiner.com, a career expert for the CAREEREALISM Twitter Advice Project, the job search expert for Campus Calm and author of the e-book “Gen Y Meets the Workforce: Launching Your Career During Economic Uncertainty.”

While I certainly wouldn’t name Wisconsin as a hotbed for public relations jobs, Weidert Group in Appleton would be a fantastic place to launch your career—particularly if you’re interested in social media. In addition to social media, you can gain experience in many different areas, ranging from public relations planning, execution, and training to event planning/management. Like many small agencies, Weidert Group is a tight-knit environment that values its team members. They seek people “who exhibit both strategic and imaginative thinking; whose perspectives have been influenced by quality education, significant responsibilities, and notable accomplishments; who demonstrate motivation, drive, and passion for their work; and who are able to contribute as part of a high-performance team.” The average age of this team is 30, and they specialize in serving health care, financial services, manufacturing, education, and food/food service clients.

Becoming the Apple of Their Eye

While Weidert Group doesn’t currently have any openings, their entry-level position is Public Relations Assistant. The agency prides itself on hiring quality employees to join their team and work on behalf of regional and national clients. In order to be added to their public relations department in this role, you must be outgoing, persistent, energetic, goal-oriented, competitive, passionate about a career in PR, and have an impressive portfolio with relevant intern work experiences. Unlike many small agencies, Weidert Group offers a full range of benefits, including paid holidays, paid time off, health and dental insurance, 401(k), and a bonus plan.

Want to join their team? First contact public relations specialist Abby Gutowski at agutowski@weidert.com with a résumé and explanation of why you would be a good addition. Then, she will pass you along to the organization’s decision-maker, Greg Linnemanstons, president and partner at the agency.

Links to Help You Begin Your Research

Need help with your cover letter and résumé—or your entire job search? Heather offers low-cost coaching packages specifically for students and recent graduates seeking careers in public relations. Click here to learn more.

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