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In the world of startups, hardcore usually means eating ramen for 17 meals straight, working 100 hour weeks, and sleeping under your desk. That’s not the case with Tough Mudder—that kind of lifestyle will prevent you from finishing their races. What races? The most hardcore races known to man. Tough Mudder was “launched because there is not a race in America that tests toughness, fitness, strength, stamina and mental grit all in one place and all in one day.” There will be soon. The team at New York City’s Tough Mudder doesn’t think much of marathons or even ironmans. They want something that puts the human body and mind to the ultimate test in one day and one location. They haven’t quite nailed down what this race will look like, but I think the pictures on their website will give you a good idea of what they have in mind.
Tough Mudder was an idea that came out of a Harvard Business School Business Plan Competition, and now they’re putting it into action with a plan to put on 3 events this year and 12 in 2011. The business side of Tough Mudder seems to consist of two components: sponsorships and event fees. According to their business plan, they think that putting on 20 races over the next 5 years will be a $20+ million opportunity. To achieve that they’re going to need to grow their team, and that’s, obviously, why I’m talking about them here. Tough Mudder isn’t quite ready to commit to making full-time hires, but they have some intern-to-hire opportunities that seem like great options for new grads. You can find the posting here (not on their Jobs page). You’ll see that they’re looking for people in PR/Marketing, Sponsorships, Event Planning, and Web Design/Graphics. You can apply by sending a cover letter and résumé to jobs@toughmudder.com.
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Would you run a Tough Mudder race?
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