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Serena & Lily is a Sausalito, CA based company that sells “signature bedding, furniture, and décor for nursery and home" online and in stores.


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I got back from vacation last night. Though I already miss the beach and the high 80s temperature, it’s good to be home. For me the best part is sleeping in my own bed and getting back to work in my favorite chair, but “the formula for a happy home is different for everyone.” At least that’s what Serena & Lily says. They’re a Sausalito, CA based company that sells “signature bedding, furniture, and décor for nursery and home” through a catalog, website, and retail stores. They describe their style as “about honoring your sense of adventure and finding the spirit of California wherever you call home.”

Choose Your Décor

It all started when Serena walked into Lily’s baby boutique. (Serena was a textile designer and artist, and Lily was “a Microsoft-refugee-turned-entreprenuer.”) The two talked about crib bedding and within an hour decided to start a new company together. If I had to talk to someone about crib bedding for more than about 30 seconds, I’d lose it. But Serena and Lily were on to something. There was a gap in the market (in other words there are a lot of people who could talk about crib bedding for more than 30 seconds but less than an hour), and Serena and Lily decided to go after it. They started doing wholesale, but went entirely direct-to-consumer last year because it was already 95% of their business. Now they’ve decided to start opening their own retail stores. Serena & Lily has seen tremendous growth during tough economic times, and they fully intend to keep it up. If you want to be part of the next chapter of the story, visit Serena & Lily’s Jobs page. Right now they’re looking for a Customer Care Specialist and a Web Designer.

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