Posted by Willy Franzen on March 4, 2010. Jobs updated daily.
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Apparently the hot dog is a killer. Who knew? I had heard that the preservatives in hot dogs might cause cancer, but I read yesterday in this Fast Company article that the American Academy of Pediatrics recently “called for the redesign of hot dogs” because of the choking hazard. One of the Academy’s doctors even went so far as to say that, “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s airway, you couldn’t do better than a hot dog.” The article went on to discuss how RKS, a Thousand Oaks, CA based industrial design firm, was playing with ideas on how to redesign the hot dog. That’s a big task to bite off, but RKS was able to come up with some pretty cool concepts in their brainstorming. It shows why they can claim companies like Apple, Coca-Cola, Nissan, and HP as clients.
Despite their work on sausage design (did I ever mention that I took a Meat Science course in college?), RKS actually isn’t usually focused on food. While they seem willing to work on any type of project, their areas of focus include: Product Definition, Consumer Research, Market Analysis, Brand Strategy, Brand Communications, Industrial Design, Engineering, Prototyping, Human Factors, User Interface, Manufacturing Liaison, Packaging Design, Web Design, Channel Strategy, and Experience Design. RKS says that they “create designs that harmonize function, aesthetics, and emotions,” and that’s the key to what they call Psycho-Aesthetics®. Those are all nice words, but to really see what it all means you need to look at RKS’s portfolio and case studies. The RKS website is filled with great information about them, so you should definitely spend some time getting to know what their business is about. Once you do that, you can check out their Jobs page. They don’t post any positions on there, but they do allow you to apply for a job in the following areas: Industrial Design, Design Strategy, Graphic Design, Engineering/Innovation, Project Management, Model Shop, and Business Development. I’m not sure what it takes to get an entry level job at RKS, but you can be sure that you have to be very good at what you do. In addition to their web submission form, you can also reach out to RKS about employment opportunities at careers@rksdesign.com or by contacting Amalia Azzam Human Resources at amalia@rksdesign.com.
Links to Help You Begin Your Research
How would you redesign the hot dog?
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that meat science course was amazing btw!