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I’m kind of obsessed with subscription based business models right now. I’ve been trying to come up with some new ones on my own, but I’ve also been investigating those that are already out there. One non-obvious (at least to me) subscription offering that seems to be gaining a lot of traction is underwear. There are a number of players in the market, so it must mean that people like getting new pairs of underwear on a regular basis. One of these companies is Me Undies. They’re based in Beverly Hills, CA, and they offer “the world’s most comfortable underwear in all your favorite colors and styles.” Oh yeah, and they do it at a way better price than designers who offer underwear of the same quality.
While MeU ndies isn’t completely subscription based, they offer a pretty big price incentive to do so (20% off already low prices). You can check out the Me Undies website to see how it works, but be warned that you may see pictures of people in their underwear. In fact, Me Undies is so confident in the comfort of their underwear that they’ll refund your purchase if you don’t like your first pair (and they’ll let you keep them anyway, since who wants your worn undies?). It’s hard to tell how well Me Undies is doing so far, but they have a ton of Facebook likes and Twitter followers. They’re also taking on a $20 billion underwear market, so even a little success is pretty big. If you’d like to join Me Undies in their quest to ensure that nobody ever runs out of underwear again, check out their Jobs page. Right now they’re looking for a Performance Marketing and Analytics Manger. It’s not truly an entry level position, but with the compensation they’re offering, they can’t be asking for too much experience. Right?
Links to Help You Begin Your Research
Would you subscribe to underwear?
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