Social networks are great. They help us maintain relationships more easily, while also introducing us to new people. The cool thing is that we’ve just scratched the surface with social networking. There’s a lot more value to come, and one of the things that I’m most excited about is social recommendations. Whether I’m looking for a restaurant, hotel, pair of shoes, or car, I want to be able to leverage the collective knowledge of my friends. Hunch is a New York City based startup that is doing exactly that. They’re “personalizing the Internet” by building “a ‘taste graph’ of the entire web, connecting every person on the web with their affinity for anything, from books to electronic gadgets to fashion or vacation spots.” They leverage the information that you’ve already added to your social profiles on Twitter and Facebook, and they also ask you a number of seemingly irrlevant questions to get a feel for what you might like.

Do You Have a Hunch?

I spent 5-10 minutes on Hunch this morning, and I have to say that I was impressed. Of the five tv shows that it recommended, I watch four regularly—Seinfeld, The Office, MythBusters, and Mad Men. They’re all pretty popular shows, so maybe it’s not all that astounding to recommend them, but I’m excited to keep playing with Hunch. What really gets me excited, though, is the economic potential in Hunch. If it can be an effective guide for purchasing decisions, then the people behind Hunch are going to make a lot of money. We all know how hard it is to find new things that we like. Hunch is trying to solve that problem without requiring a ton of users’ time by forcing them to input lots of data. If you like what you see at Hunch, you should check out their Jobs page. Right now they’re looking for a Software Developer and paid Marketing/Content/Business Development interns. Those internships may indicate future job openings, so don’t overlook them. And while you’re checking out Hunch, be sure to recommend One Day, One Job.

Links to Help You Begin Your Research

• Hunch.com
• Jobs at Hunch
• About Hunch
• Hunch’s Team
• Hunch in the News

Have you tried Hunch?

We've identified Hunch as having career opportunities in the following categories:

• all employers
• business development
• e-commerce
• interactive media
• marketing
• New York
• online media
• social media
• social networking
• software development
• web development

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