Posted by Willy Franzen on June 25, 2013. Jobs updated daily.
There are certain “brands” that I follow on Facebook that could be in my feed constantly, and I wouldn’t get annoyed. There’s my dog breeder, my favorite fishing lodge, and Bonobos. They don’t really need to advertise to me–they just need to keep posting content. But most brands are going to have to be smart about how they reach me; otherwise, I’ll ignore them. How can they be smart? By using the data they have on me to deliver perfectly targeted ads. GraphScience is a company that helps brands do this. They are based in Palo Alto, CA, and they “leverage the social graph to generate revenue and optimize marketing spend on Facebook.” I will never get as excited about an ad as I will about a video of my soon to be puppy, but I know that brands can do better than what they’re doing now.
By now we all know that Facebook’s product is us. They give us a free place to interact with friends, and in return they get our attention and our data. Advertisers have to pay big money to buy ads targeted based on that data. How they target can mean the difference between a profitable campaign and an unprofitable one. GraphScience’s technology offers a 4-8x ROI on Facebook marketing budgets. That’s huge. You can see exactly how GraphScience does it by looking at a few of their case studies. If you like what you see, take a look at GraphScience’s Jobs page. Right now they’re looking for an Ad Operations Specialist, a Campaign Manager, and a few more experienced hires.
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